Wednesday, December 29, 2010

My Plan To Save Radio

I enjoy technology. I've been downloading MP3's since Napster was still in college. Alana and I were trying to burn CD's way before burners were installed in every desktop and laptop. And once I did get a burner, I burned enough discs to fill a CD Warehouse. Having said that, I still like listening to the radio.

When driving, the radio is just so convenient. Unfortunately, roughly half the songs that come on the radio have been played so many times they've lost all their meaning. The fact that Sublime is still played on the radio multiple times a day in 2010 baffles my mind. It's no secret that radio listenership is down because of MP3's and the iPod. It's with this in mind that I have hatched an idea to save radio.

If the artist or a member of the group is no longer alive, then their songs shouldn't be played on the radio anymore.

I know it sounds drastic. I know people will bristle at the thought. But, hear me out. Radio programmers don't know when to pull the plug on an artist. They stick to the familiar and rarely add anything new to the repertoire. In order to get them to inject some new and abandon the old, let's give them a rule to follow.

Basically, Jimi Hendrix has been dead since 1970. He's still on the radio. Meanwhile, artists like the Broken Bells, Pop Evil, and Evan's Blue get little to no airplay. Let's force the program managers to drop acts like Sublime, Nirvana, and the Doors. They had their time. They died. Let's move on.

If this works, then the next step is to drop bands that have broken up or aren't in their original lineup. Then we can get those cursed Red Hot Chili Peppers off the radio!
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